Chläggi Brutzler BBQ Team
Another mail, which strengthened me in my intention and led to the beginning of a collaboration and friendship:
I ordered BBQ sauce from you 2 weeks ago and got, I have to compliment you, awesome awesome, I’m totally thrilled.
I’ve tried and made different BBQ in my life but yours is awesome.
Helvetic Barbeque ®
Our application for trademark protection of Helvetic Barbeque® confirmed by the Swiss Federal Institute of Intellectual Property. However, the preliminary work went about 6 months from input to confirmation.
An inspiring email:
Dear Ladies and Gentlemen
Your articles have aroused great interest in our company, we would like to taste the product and check the possibility of its inclusion in our assortment.
Please send us samples and information about the products.
No budget for advertising?
Social Media Attack…
I put content online almost every other day and tried to like and comment on as many posts as possible. Anything to get attention.
We have been accepted as a member by Swiss Label and are now allowed to use the Swiss Made crossbow on our products.
How does it work with the barcode!
By joining GS1 Switzerland, Helvetic Barbeque received the GTIN Global Trade Item Number and can now create its own barcodes for its own products.
Website and CI Ready
Everything is ready for the Go Live?
Of course, I did everything myself. From the design of the label to the web and social media presence.
But what all must be on the label?!
The company Alimentavera has supported me in displaying the information on the label LIV compliant.
Sauce it up!
It started with ketchup and ready-made ingredients. Every week a new version was cooked and tried to create something better. At some point my partner said “Seriously with ketchup?!”. This made me try something new….
Visiting acquaintances and friends in Memphis Tennessee. That’s where the idea of our own BBQ sauce came from at Corky’s BBQ.